Media analysis

Media Language

The first reason the audience will know that this is an advert is because of the beats by dre sign on the headphones. Also that the font is iconic in beats by dre and is easily recognisable to younger audiences. On the left it says THE 'GAME BEFORE THE GAME' which is a campaign for beats. This campaign was made for football fans as several footballers are involved in this one's is footballs upcoming star Neymar.jr. By putting players from around the world in this campaign this will attract many football fans to buy dre's product as many of these superstars are role models. In the background you can see that Neymar is in the dressing room.

Institution
The major institution behind this advert is Beats By Dre. A company that sells headphones, earphones and speakers. Dre has had a sponsorship with HTC for a few years and has recently partnered with apple for 3 billion dollars.the company was co-founded by rapper and hip hop producer Dr. Dre and Interscope-Geffen-A&M Records chairman Jimmy Iovine.

Audience

The target audience for this advert is football fans and music lovers. The advert was released around the same time as the world cup started this is how it gained so much attention. The age for this could be around 15-30 as teens get serious into football and music during this time also because it involves a fee to pay and that fee is quiet high as beats are a popular high-tech headphone brand. Gender wise for this specific ad i would break it down to 79% male and 21%.


 
Representation
The representation on this advert is males. This is because this campaign is sponsored by several footballers from all over the globe. Also as it is related to football which is the most popular sport in the world which is dominantly watched my males of all ages. This AD was promoted around the same time as the world cup and champions league semi finals so it would have been very popular.