Negativity
Death was the main story on this report as a plane crash
Closeness to home
Audiences relate to this story as some Brits died in this horrible crash therefore people can relate as they will feel empathy and sympathy for everyone who died
Immediacy
when this video was posted the crash only happened days before this is extremely immediate
Simplicity
It was simple as it was a plane crash it wasn't hard to figure out what happened
Uniqueness
The story was unique as the circumstances were not as expected
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